Real People, Real Results

We started Think Brainy because too many smart people were making costly financial mistakes. Not from lack of intelligence, but from lack of practical guidance.

How We Actually Started

Back in 2019, Elena was working with a tech startup founder who earned six figures but couldn't figure out why his business account kept running dry. The problem wasn't his revenue – it was dozens of small subscriptions, unclear expense categories, and zero budget planning.

That conversation sparked something. We realized most financial advice focuses on investing or debt payoff, but ignores the daily decision-making that actually determines your financial health. So we built Think Brainy around practical budget optimization instead.

Today, we work with individuals and small businesses across Vietnam, helping them make sense of their money flow without the typical financial jargon or cookie-cutter solutions.

Financial planning consultation session showing budget analysis

What Drives Our Work

No Financial Shame

Your past money decisions don't define your future potential. We focus on building systems that work for your actual lifestyle, not some idealized version of how you think you should live.

Practical Over Perfect

A budget you'll actually use is better than a perfect spreadsheet you'll ignore. Our methods prioritize consistency and gradual improvement over dramatic overhauls.

Context Matters

Financial advice from Western markets doesn't always translate to Vietnam's economic reality. We understand local banking systems, business practices, and cultural financial considerations.

Long-term Thinking

Quick fixes create quick problems. We help you build financial habits that improve your decision-making capacity over months and years, not just weeks.

Meet the Team

We're not financial advisors in the traditional sense. We're budget optimization specialists who happen to understand human behavior pretty well.

Elena Kozlov

Lead Financial Strategist

Spent eight years helping businesses identify hidden costs and optimize cash flow. Believes that most financial problems are actually organizational problems in disguise.

Maria Santos

Education Program Director

Develops our learning programs and one-on-one coaching approaches. Former teacher who discovered that financial literacy requires the same patience as teaching calculus.

Our Decision-Tree Method

Instead of generic budgeting rules, we help you build a personalized decision framework. Think of it as creating your own financial GPS – it helps you navigate choices based on your specific situation and goals.

We start by mapping your current money patterns, then identify the three biggest optimization opportunities. From there, we build simple decision trees that help you evaluate purchases, investments, and financial commitments.

"Most people don't need more financial knowledge. They need better systems for applying what they already know when they're tired, stressed, or making quick decisions."

Budget optimization consultation showing decision tree framework

Ready to Optimize Your Budget?

Our next learning program starts in September 2025. We work with small groups to ensure everyone gets personalized attention and practical feedback.

Get Program Details